Hoyer establishes a subsidiary in the US and accelerates services for the wind industry.

A new Hoyer division saw the light of day in January 2021, and Hoyer Inc. is now a reality.


Located in Houston, Texas, the primary focus in the years ahead will be on supporting the US wind-turbine service market by providing local accessibility of IEC-metric electric motors. One of the primary driving forces behind the investment was the rising demand for US wind-turbine service companies, as well as European OEM manufacturers in the areas of hydraulics and cooling for wind turbines.

“The establishment of Hoyer Inc. boosts our position in the wind market and our geographical presence in general. We consider this an important step towards achieving our long-term growth ambitions,” says Henrik Sørensen, CEO, Hoyer Group.

Hoyer Inc. is also expected to make it possible for Hoyer to enlarge its business in other areas, such as industrial OEMs, as several of Hoyer’s European customers have subsidiaries in the US.

Accessibility is paramount

The Hoyer Inc. setup includes the establishment of a local inventory of IEC-metric electric motors as short lead times are crucial for the wind service sector. The first 350 motors will be available at the Houston warehouse in February 2021, and Hoyer will continue increasing the inventory availability throughout the year.

“On the basis of the lessons learned in after-sales service across markets and sectors, we know that we have to ensure accessibility, while remaining flexible and easy to do business with at the same time. That’s why Hoyer Inc. is essential for our aim to provide our American wind customers with added value,” says Ketil Vesterlund, CCO, Hoyer Group.


Initially, the inventory will comprise UL/CSA-approved wind motors, designed for hydraulic and cooling applications such as oil-filtering units, oil cooling and lubrication systems. All motors are available in a 575 V/60 Hz or 690 V/60 Hz design, depending on the wind turbine’s specifications.